#GEMSCrossoverAMA X @somnilife

thegemsgg
15 min readMay 19, 2022

🅰️AMA will be divided into 3 sessions:
Session 1: Project Introduction
Session 2: Answering Twitter community question
Session 3: Live AMA

Jus GEMS:

Hello #GEMSter welcome to another #GEMSCrossoverAMA.

Today we have Sam Crockett, Marketing Lead of Somni Life, please welcome @SCrockett

Crockett:

Hey @jus_gems it’s a pleasure to be here!

Crockett:

we’re very excited!

Crockett:

Jus GEMS:

Glad to have you here with us, indeed we have previously share some of the visuals of the room and it look amazing ✨

Jus GEMS:

Before we start, could you please introduce the #GEMSter a little bit about yourself and your role in Somni Life?

Crockett:

Yes, of course. I’m marketing lead at SomniLife, and my main role is to spread awareness of our cool product :)

Jus GEMS:

Indeed the rooms are so cool!!!

Crockett:

We have thousands of users already who have joined us as well :)

Jus GEMS:

lovely!

Part 1/3 Project Introduction

Jus GEMS:

First question, Could you provide us with the general vision for SomniLife?

Crockett:

Yes, sure.

Crockett:

SomniLife is the Web3 Metaverse to live meaningful and hyper-realistic experiences in high definition. A cross-chain Open World to build amazing 3D business scenes & organize events to empower communities!

Crockett:

In SomniLife you will be able to fully express yourself in Web3. Using an avatar that is identical to you, or a 3D representation of our favorite BAYC or Meebit, dressing it up with your NFTs and also customizing your Home with NFTs.

Crockett:

If you are a business or an organization, you will have the tools to grow and better retain your communities. Our easy-to-use editors will help to create a full range of scenes, organize attractive events and even monetize them. The integration of web2 and web3 data will provide a picture of your land residents to make better business decisions or run marketing actions more effectively!

Crockett:

Our 50+ team members from 10+ countries with diversified backgrounds will make it possible. From experienced web3 and blockchain devs with highly skilled 3D game devs, top 3D artists with AAA gaming industry or Netflix experience, or an AI+VR lab co-founded with Duke University (the team includes Research Associates at Stanford).

Crockett:

Done

Jus GEMS:

Wow the profile are so strong ! Indeed I have tried out some of the popular rooms myself, they look awesome!

Crockett:

Sample of how using a BAYC or Meebit would look like, thanks to interoperability :)

Crockett:

Oh.. yeah… it’s cool to visit influencers’ rooms!

Jus GEMS:

wow! Any chance you can make our CEO one?

Crockett:

Sample of what Jus is mentioning

Crockett:

They are autogenerated! Everyone can get one!

Jus GEMS:

Indeed! This is very cool

Jus GEMS:

Moving on, How do you differ from most current metaverses?

Crockett:

https://www.somnilife.com/metaverse/room/?address=

Put here your address… and magic is done

Crockett:

Current metaverses have implemented very basic web3 features, lack meaningful experiences, and offer few business opportunities for their participants. This makes it difficult to have their users connected, engaged, and gaining value constantly.

Crockett:

On the other hand, most metaverses aren’t hyper-realistic and are difficult to use (sophisticated editors) or access (need you to download an app), lacking customer-centricity.

Crockett:

The core of SomniLife is to design enriching experiences for our users and communities, to achieve a sustainable engagement over time. That’s why we are fully leveraging the interoperability and open data of Web3, to provide:

Crockett:

1. Unlimited customization possibilities using your assets.

Examples: Texturing certain 3D items like clothes or Home Deco, using your 2D Profile Picture NFTs into 3D avatars (thanks to our cutting edge AI technology), etc.

Crockett:

see here a textured room.

Crockett:

2. Limitless business and monetize opportunities for all types of participants.

Examples: Easy-to-use editors to create scenes and events in them. Monetization through NFT ticketing, asset creation, and marketplace trading fees. Tools to create play-to-earn, live-to-earn, or create-to-earn to incentivize meaningful & profitable activities for your community.

Crockett:

3. Managing your community like never seen before.

Examples: You will have all the web3 info of your Land or City residents, and you could run like a country, setting policies or taxes. Access to tools that will allow you to micromanage your community, by creating targeted contests, rewarding your more valuable users, and making sure your marketing actions are more effective.

Jus GEMS:

Wow, emerging web3.0 with customization, that’s really cool.

Indeed the website is very user friendly too

Crockett:

Thanks we are looking for customer-centricity

Crockett:

in everything we create

Jus GEMS:

Indeed!

Jus GEMS:

Third question, how do you take advantage of web3? Can you provide us with a few examples?

Crockett:

Sure!

Crockett:

Having detailed web3 information about the users of a community is very valuable and this is what we offer to the projects that are established in SomniLife.

Crockett:

As a community leader or business owner, accessing dynamic data of your users (what kind of NFT assets do they hold, if their position is increasing or decreasing, etc.) and doing it with a good and easy user experience is essential to make better business decisions. This works also for DAOs, where the need for community participation and governance is even critical.

Crockett:

But let us share 3 practical examples of that:

Crockett:

1. Your Avatar will be more than just a 3D avatar, but the holographic projection of your Web3 life on multi-chains: Your NFTs, tokens, staking activities, and your Web2 data.

2. NFTs will be used for tickets to events (concerts, conferences, private meetings, etc).

3. We will support the communities of projects and brands participating in SomniLife Metaverse, by providing great tools to managers and community leaders (targeted airdrops, staking/earning, referral bonus).

We are using those tools ourselves: We don’t organize random airdrops just for retweeting. You have to connect to our site, perform certain activities and get rewards based on your web2 and web3 data and influence.

Crockett:

Crockett:

Example… of web3 information we can provide.

Crockett:

what kind of nft has the users of each land, their holdings, etc.

very valuable :)

Crockett:

You can make more targeted airdrops using our tools…. and most important, we make it automatic for you.

Jus GEMS:

Wow indeed this is a very detailed explanation on your project ! We will definitely connect you on this!

Crockett:

Perfect! :)

Jus GEMS:

Besides, congratulations on the good landsale!

Jus GEMS:

Can you introduce us to the Somni Lands?

Crockett:

At the moment we are running Reside on a Land activity, Land Sales will begin on June.

Crockett:

Yes, let me explain a bit more about Lands

Crockett:

SomniLife Land is a digital piece of real estate in SomniLife Metaverse that can be accessed through a fantasy map (similar to the real world map). Lands can also be combined into larger land in any shape (or split into smaller lands).

Crockett:

This is how it looks like (each color means Value of residents)

Crockett:

SomniLife Land is composed of on-ground and under-ground parts. Public scenes, like concert stages, galleries, malls, offices, cinemas, etc. are built on-ground, and the under-ground parts are mainly for the homes of the land residents.

Crockett:

1. As a USER, you can reside on a Land with your home which is auto-assigned to you when connecting your wallet, and after you reside on a Land, a lot of possibilities of your home will be unlocked, such as home customization, buying a larger house, etc.

2. As a LANDOWNER, you can build up your Land, create public scenes, set up businesses, organize events, and what is more, you can set up your Land policy such as reward programs or ‘taxing’ programs to attract people to reside on your Land or make money from the business activities happening on your Land.

In summary, SomniLife aims at building an open world with effective business scenes, smart incentives and healthy economies in the Web3 world.

Crockett:

[Forwarded from Macbo]

Crockett:

See an example of building that can be built in one Land.

Crockett:

Each project / business can have unlimited possibilities, thanks to our editors :)

Jus GEMS:

Sounds amazing! Indeed I just went to Huobi’s room this afternoon haha

Crockett:

Nice… nice… you’ve done the homework very well :)

Jus GEMS:

And we are so excited to have our own one in real soon!

Crockett:

That would be awesome :)

Jus GEMS:

Moving on to question 5, why should a company, community or individual own Somni Land?

Crockett:

Sure. There are a lot of reasons.

Crockett:

Let me share 4 with you.

Crockett:

1. To offer enhanced experiences to their community leveraging metaverse and web3, thereby improving their loyalty, and sense of belonging. Themed galleries, incredible digital experiences, or a new way to enjoy NFT works, are just a few examples of them.

Crockett:

(like the Huobi sample).

Crockett:

2. To have accurate data of your community participants.

The Land has its economic indicators such as population, TVR (Total Value of Residents), Trading Volume, GDP (a simplified version like the real-world GDP), Activeness, Popularity, and a lot more. Lands can be ranked and highlighted on the map with different indicators.

Crockett:

3. Why create your own Metaverse for your community, when you can easily manage your Land like a nation, by leveraging our Web3 Land & Game editors. You can easily create play-to-earn or live-to-earn scenarios on your

Group Help:

[In reply to Crockett]

Join our very own telegram minigame GEMS Match by clicking the button

Crockett:

4. Monetize opportunities. Sell tickets, issue taxes or give rewards on residents’ economic activities to earn revenue fees. If you have a solid community, SomniLife will give you the tools to improve your revenues.

Crockett:

This is for you @jus_gems …. In SomniLife we will support our partners with reserved lands where they will be able to create their own customized gallery, or even themed cities! Being a partner of SomniLife will have its advantages ;)

Crockett:

Jus GEMS:

Haha right right ! Indeed we have prepared some amazing NFTs in the gallery thanks to you 😄

Crockett:

Nice nice :)

Crockett:

In your city, you will have all the data from your community residents

Crockett:

that will be nice too :)

Jus GEMS:

Last one before we end the introduction, how can #GEMSter participate in Somni Lands activities and sales?

Crockett:

Sure!

To celebrate the launch of Somni Land, we have prepared big rewards (200M $SO) for those who reside on a Land.

Crockett:

There are 50,000 $SO tokens on each Land unit (1x1). The rewards will be distributed among the Land residents in proportion to the total value of assets (both NFTs and tokens) in their wallets.

Crockett:

You can check the participants anytime at somnilife.com

Crockett:

Right now we have over 50,000 residents in 3 days of campaign.

Jus GEMS:

[In reply to Crockett]

we would love to grow our data with our GEMSters!

Crockett:

By participating in this activity you will have the opportunity to get Whitelisted for our upcoming Land Sales. The more active you are (either because of the value of your total assets, or because you have invited friends to reside on a Land as well), the more chances you to get one spot, or even a FREE Land!

Crockett:

Inviting friends to reside on Lands will have $SO rewards as well, so don’t forget to share you referral link with them (Referral system will start on May 19th).

Crockett:

Stay tuned for more details about our Land Sale! It will be early June!

Crockett:

It will be like a Race…

Crockett:

Like Oklahoma Land Rush… back in 19th century

Crockett:

:)

Jus GEMS:

#GEMSter, don’t miss out on Somni Life’s event and dont forget to refer a friend!

Jus GEMS:

Let’s move on to the twitter community part, shall we?

Crockett:

Yes, go ahead! :)

Jus GEMS:

[In reply to Crockett]

lol i laughed

Part 2/3 Twitter Community questions

Jus GEMS:

PART 2 /3 Twitter community question

Jus GEMS:

#1 from @Rifat2990 (https://twitter.com/Rifat2990)

Partners are the most important that strengthen the ecosystems of all projects. Could you tell us about your “#Somni_life (https://twitter.com/hashtag/Somni_life?src=hashtag_click)" project partners and the partnership strategy it has adopted?

Crockett:

Partnerships are a key strategy. From all perspectives: Marketing, BD or Product.

Crockett:

We are focusing on 2 kind of partners right now.

Ones are NFT collections, Gaming communities, etc.

Crockett:

Because we believe we have a lot of synergies with them, and we share the same kind of users.

Crockett:

And we have a lot to offer to them of course — like cities, galleries, etc.

Crockett:

Second strategies are valuable partnerships within the crypto industry…

Crockett:

like you guys at Gems, Huobi, Gate or OKX..

Crockett:

There is a lot to progress, but we are happy right now!

Jus GEMS:

Glad to be part of the ecosystem!

Jus GEMS:

#2 from @LivLaughLa (https://twitter.com/LivLaughLa)

What is your top priorities in 2022,Could you share some plans for the upcoming year.Which part of the project are you most focused on right now and How many killer features of Your project that makes it ahead of its competitors Could you tell us 2–3 features the Somni_life ?

Crockett:

We are planning different things under the umbrella of customer-centricity.

1. Keep making things easier for users and make our Metaverse fully open and interoperable

1st phase: scene customizer with a series of templates, we allow users to easily build scenes with templates, and then customize them by changing pictures in frames or billboards, texturing walls, moving furniture, etc.

2nd phase: full web3 game builder, to be able to create game assets, design new scenes from scratch, allow external NFT avatars, create game logics, and integrate play-to-earn mechanisms.

Crockett:

2. AI will play a key role. We will provide key functionalities becoming one of the leading players in the market.

- AI face generative tech that will allow users to create working 3d avatars from 2d pictures of themselves.

- Future AI tech for AI hair, bodies, clothing, and even outdoor scenes and environments

- AI editor for intelligent 3d designing, low bar of skill for user access and use”

Crockett:

check our cutting edge AI :P

Crockett:

3. Focus on building our ecosystem and providing more business or monetization opportunities for all kinds of participants. Now we are collaborating with top projects and brands with both crypto players such as NFT collections, NFT marketplaces and crypto exchanges, and traditional players such as top artists, pop stars, NBA stars, fashion brands, luxury cars, etc.

Jus GEMS:

wow sounds so cool!

Jus GEMS:

#3 from @Nasir52034480 (https://twitter.com/Nasir52034480)

We know a lot of new projects are very attractive at first and bring different rewards but are suddenly abandoned. My question is, how do you manage projects and tokens to get a place in the market and become the best token in the cryptocurrency world?

Crockett:

Well… this is a good question.

Crockett:

Look, unlike other metaverse projects that quickly push their narratives without a working product, just to sell tokens or lands…

Crockett:

We have done the opposite thing.

Crockett:

We have built a demo product.

Crockett:

We have made key partnerships

Crockett:

We are proving our value to the market.

Crockett:

Once we have achieved this, it’s when we are starting our Land process.

Crockett:

50+ people are working in our team, and we have a long term approach to his project.

Crockett:

We truly believe in making the best metaverse to live meaningful experiences

Crockett:

We want to deliver this to the users.

Jus GEMS:

Indeed the rooms are so legit with AAA visuals and they have partnered with Huobi! #GEMSter yall should check it out!

Jus GEMS:

Before we proceed to the live AMA session, is there anything you wanna add to our community?

Crockett:

Well.. I encourage your community to check somnilife.com and join our activities! It’s a unique opportunity to earn FREE TOKENS

Crockett:

There are more exclusive promotions in our discord.gg/somnilife

Jus GEMS:

#GEMSter join them now!

Part 3/3: Telegram Community questions

Jus GEMS:

Part 3/3: Telegram Community questions

Jus GEMS:

Listen up #GEMSter , the group chat will be open in 30 seconds.

Rules:

1. Please ask questions that are related to Somni Life and tag @SCrockett with your questions.

2. Username should be shown and remain unchanged until the end of the claiming process

Jus GEMS:

Times up. @SCrockett please reply to 3 community questions 😉

Crockett:

Wow Jus… your community is very active

Darth Vader:

Is my money safe when residing on the land ?

Crockett:

[In reply to Darth Vader]

First question

Jus GEMS:

Indeed we have a big army here

Crockett:

It’s 100% Safe

Crockett:

Wallet connection is absolutely safe, they have no touch of your wallet at all. It’s just a signature, not an authorization to any contract.

Crockett:

Read Metamask message: You are only giving read-only permission to #SomniLife

Crockett:

You can participate in our activities with 0% risk.

Crockett:

and 100% chance to earn free $SO

HERCULES GAUL:

❤️❤️

Many things can make a project strong like the community,the quality of the project,its investors. What make your project strong? What will you do to make it more stronger?

❤️❤️

@SCrockett

Crockett:

[In reply to HERCULES GAUL]

Second

Crockett:

Data is what makes our project strong.

Crockett:

Web 3 is what makes our project strong.

Crockett:

Some communities can only show fake followers…

Crockett:

We can show… real wallets connecting to SomniLife, how they are, which assets do they have…

Crockett:

We are building a community of valuable users.

Crockett:

Because our “Smart Reward Model”

Crockett:

Where we give more incentives to the people who is more valuable

Crockett:

Either because of their holdings, either because they support our project a lot (they refer a lot of friends).

Crockett:

Lets find the last one.

Zoro Ngo | MMO:

Hi @SCrockett What are the competitive advantages of your project? What advantages do you have over competitors? What would be your project secure most similar contender in the market today in terms of scalability, security, features, and adaptability?

Crockett:

[In reply to Zoro Ngo | MMO |]

Last will be for the first question.

Jus GEMS:

[In reply to Crockett]

unite all the friends together!

Crockett:

Our project has solid advantages in Web3, how we are leveraging on chain data to offer incredible and valuable solutions to parners and users.

Crockett:

Also, our project has solid advantages in AI.

Crockett:

Which helps us to build incredible Editors… to make easier for businesses to create on Lands…

Crockett:

To organize events…

Crockett:

Remember that our AI team comes from Duke University and Stanford PhDs… with research experience, to be able to have an edge in this fought market.

Crockett:

To mention a few!

Crockett:

Thanks.

Jus GEMS:

[In reply to Crockett]

wow such a strong profile your team got!

Jus GEMS:

Thank you @SCrockett for joining us tonight!

Also would like to thank the #GEMSter for their participation in today’s AMA!

Crockett:

Thanks @jus_gems it’s been a pleasure to be here

Crockett:

and thanks for the opportunity to explain our project!

Crockett:

If you want more info join our discord.gg/somnilife or t.me/somnilife

Thanks!!

Jus GEMS:

I believe the #GEMSter have learnt a lot about the Somni Life project, its vision, metaverse land, avatar customisation and the amazing gallery!

#GEMSter Don’t forget to refer a friend to Somni Life!

Jus GEMS:

Before we end this AMA, For #GEMSCrossover Live Telegram Question Winners, please DM me your BEP20 Address.

*Username should be shown and remain unchanged until the end of the claiming process

1. @darth_vader_im

2. @HERCULES_45

3. @anisaesposito1992

For the Twitter Question Winners, please wait for the Twitter Announcement.

Please be patient for the distribution of rewards.

Thank you!

Jus GEMS:

That’s the end of our AMA. Have a good day everyone! ✨

Winner Announcement:

Community winners:
1. @darth_vader_im
2. @HERCULES_45
3. @anisaesposito1992

Twitter Questions:
1. @Rifat2990
2. @LivLaughLa
3. @Nasir52034480

About GEMS

GEMS stands for GameFi, Esports, Metaverse and SocialFi.

Proudly presenting Esports 3.0, GEMS is an Esports 3.0 Aggregator Platform within a unique O2O (online-to-offline) Ecosystem. Our one-of-a-kind ecosystem is designed to be the ultimate, one-stop GameFi destination, allowing crypto and Esports gamers to learn, connect, and immerse themselves in different metaverses and GameFi worlds via online and offline touchpoints.

Join the party👇

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thegemsgg

GameFi, E-Sports, Metaverse and SocialFi. GEMS is an Esports NFT social sharing portal and O2O ecosystem.